by Frank L. Visco
My several years in the word game have learnt me several rules: 
-  Avoid alliteration.  Always.   
 
-  Prepositions are not words to end sentences with.   
 
-  Avoid cliches like the plague.  (They're old hat.)   
 
-  Employ the vernacular.   
 
-  Eschew ampersands & abbreviations, etc.   
 
-  Parenthetical remarks (however relevant) are unnecessary.   
 
-  It is wrong to ever split an infinitive.   
 
-  Contractions aren't necessary.   
 
-  Foreign words and phrases are not apropos.   
 
-  One should never generalize.   
 
-  Eliminate quotations.  As Ralph Waldo Emerson once said:     "I hate quotations.  Tell me what you know."   
 
-  Comparisons are as bad as cliches.   
 
-  Don't be redundant; don't use more words than necessary;     it's highly superfluous.   
 
-  Profanity sucks.   
 
-  Be more or less specific.   
 
-  Understatement is always best.   
 
-  Exaggeration is a billion times worse than understatement.   
 
-  One-word sentences?  Eliminate.   
 
-  Analogies in writing are like feathers on a snake.   
 
-  The passive voice is to be avoided.   
 
-  Go around the barn at high noon to avoid colloquialisms.   
 
-  Even if a mixed metaphor sings, it should be derailed.   
 
- Who needs rhetorical questions?   
 
 
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